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 ACE "Added Value Real Estate Services"  Market and Feasibility Studies and Optimal Pricing Models
Due Diligence
Project Marketing
Project Management and Development Services
Property Negotiation and Acquisition
Investment Funding, Leasing and Disposition
Asset Management Services
Market and Feasibility Studies and Optimal Pricing Models
While with a national real estate appraisal and consulting firm Arthur Chow carried out a full range of appraisals, market studies, feasibility reports, assessment appeals etc. for over 5,000 residential, commercial, recreational and industrial properties. ACE is experienced in carrying out market evaluations utilizing the Direct Comparison, Income, Cost and Residual approaches to value.
Feasibility consisting of four principle reviews: planning feasibility, financial feasibility, political feasibility and marketing feasibility.
Market study includes highest and best use studies, identification of target market, competition and up-coming supply analysis, demographics and latest market trends, recommendation for unit/home sizes, layouts, suite/home mix, quality of finish and amenity analysis, price point studies and sales absorption analysis.
After consideration of all the market sales data, making recommendations to the building and unit designs to add value to the project and unit prices, ACE will provide an optimal pricing model to estimate the maximum price points that each unit can attain.
Have carried out appraisals and consulting work throughout the Greater Vancouver Lower Mainland, Fraser Valley, Squamish, Whistler, Chilliwack, Sunshine Coast, Victoria, Nanaimo, Parksville, Comox, Vernon, Kamloops and Kelowna.
Clients include major developers, project marketing teams, financial institutions, government agencies, architects, engineers, accountants, lawyers, pension funds, relocation companies, investors and property owners.
Due Diligence
Site analysis, acquisition and project design.
Market and feasibility studies for residential and commercial properties.
Investment analysis including market valuations utilizing the direct comparison approach, cost approach, income approach and residual approach.
Neighbourhood studies and demographic studies.
Buyer profile and target market.
Multi-family residential project design, unit mix, unit sizes, floorplan analysis, quality of finish and amenity selection.
Shopping centre design, layout, tenant mix and efficiency review.
Market sales and competition analysis.
Pricing and leasing model.
Absorption study.
Existing supply and upcoming supply analysis.
Project Marketing
ACE is able to provide developers with feasibility and marketing studies in order to identify target markets, buyer profile, recommend unit mix, unit sizes and layouts and building amenities. Work with architect and developer to design an innovative "signature" market driven product.
Experienced in creating, designing and implementing a high impact and cost efficient project marketing program to achieve a high pre-sales target.
Selection of project name. The project name along with the theme and look should be focused towards attracting the target market to want to enjoy the lifestyle and benefits of buying into the project's location, unit mix and price levels.
Prepare marketing budget. Selection of media and advertising companies to create brand awareness, design marketing materials and collaterals, wall boards, print advertisements, remote radio broadcasts, radio spots, television commercials, on-site promotions, signage, pre-registration web site, e-mail blasts, full website, video, DVD and other special media promotions. Selection of interior designer.
Select sales team consisting of agents and staff to be exclusively assigned to each project. Selection of sales team to be tailored to the image of the project and the buyer profile.
Oversee sales office. Able to negotiate Purchase and Sale agreements and regularly report back to the developer to provide sales updates and recommendations to ensure the successful sell-out of the entire project.
Assist developer and interior designer to set up an on-site or off-site sales presentation centre with full or partial display suite and sales offices.
In summary, ACE will assist in the preparation, design and coordination of a detailed marketing and merchandising concept for the developer, which will include:
Analysis of product unit mix, floor plan layouts and amenities
Development of marketing strategies
Project Identity, project name and logo selection
Marketing collateral design Input
Sales office and display suite merchandising concept design
Show suites
Media advertising design input
Signage design and placement
Review of Disclosure Statement
Review of contract of Purchase and Sale
Pre-emptive marketing
Pre-construction sales grand opening
Sales office set up
Managing sales office
Special promotions at grand Opening
Incentives for outside realtors
Marketing action plan design
Daily/Weekly Traffic/Sales report
Weekly sales summary
Weekly price & status report
Sales administration and arranging for conveyancing
Project Management and Development Services
Site analysis, land assembly, land exchanges and acquisition
Selection of project consultants and development team.
Rezoning applications
Development and building permit applications.
Weekly consulting meetings and liaison between developer, architect, consultants, lawyers, project marketing team, property owners, property management company, City Hall and other government authorities.
Coordinating monthly progress draws. All invoices are to be verified to ensure specified work has been carried out and is according to the terms and schedule as outlined in the consultant's contract.
Project debt and equity financing
Project costs and development budget
Project site servicing and construction
Project completion and occupancy permit
Property Negotiation and Acquisition
Site selection, research and preparing feasibility and added value analysis, site valuation, prepare purchase agreements, property negotiation and acquisition.
Site selection and negotiated price is based on return on investment, location, need to amend OCP, need to rezone, market and trade area demographics, development costs and impact on the community.
Investment Funding, Leasing and Disposition
As part of the acquisition process ACE is able to prepare detailed investment, leasing and for sale packages. Construction financing and purchase of the completed development is based on pre-leasing, developer's profit and return on investment.
Retail leasing includes preparing leasing studies and working along with national tenant representatives and directly with national retailers.
Holder of Agents 9.15 Sales Associate license with Macdonald Realty Westmar and am able act on behalf of vendors and purchasers to purchase, sell and lease real estate properties.
Asset Management Services
Property acquisition and selling of residential, commercial and investment properties
Rezoning and re-sell of development sites
Acquisition of older retail centres, reformatting and renovating the centres, bringing in new tenants and re-selling the retail centres
Investment analysis and feasibility studies
Management of investment portfolios
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